What Colour and Light Do in Service Atmospherics : A Neuro-marketingPerspective


ÖZKUL E. , BOZ H., BİLGİLİ B. , KOÇ E.

in: Atmospheric Turn in Culture and Tourism Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding Adv ances in Culture, Tourism and Hospitality Research, Michael Volgger, Dieter Pfister, Editor, Emerald Publishing Limited, pp.223-244, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: Emerald Publishing Limited
  • Page Numbers: pp.223-244
  • Editors: Michael Volgger, Dieter Pfister, Editor