What Colour and Light Do in Service Atmospherics : A Neuro-marketingPerspective

ÖZKUL E., BOZ H., BİLGİLİ B., KOÇ E.

Atmospheric Turn in Culture and Tourism Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding Adv ances in Culture, Tourism and Hospitality Research, Michael Volgger, Dieter Pfister, Editör, Emerald Publishing Limited, ss.223-244, 2019

• Yayın Türü: Kitapta Bölüm / Mesleki Kitap
• Basım Tarihi: 2019
• Yayınevi: Emerald Publishing Limited
• Sayfa Sayıları: ss.223-244
• Editörler: Michael Volgger, Dieter Pfister, Editör
• Kocaeli Üniversitesi Adresli: Evet