A Research on The Differences of Brand Equity Perception in The Services Doktora Tezinden Üretildiği İçin Puanlandırılmamıştır

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GÜLLÜLÜ U., BİLGİLİ B., ÜNAL S.

Yeditepe International Research Conference on Business Strategies YIRCoBS’08, İstanbul, Turkey, 13 - 15 June 2008, pp.283-305, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: İstanbul
• Country: Turkey
• Page Numbers: pp.283-305
• Kocaeli University Affiliated: No