International Competitive Advantage of Turkish Tourism Industry: A Comperative Analyse of Turkey and Spain By Using The Diamond Model of M. Porter


Ozer K. O. , Latif H. , Sariisik M., Ergun O.

8th International Strategic Management Conference, Barcelona, Spain, 21 - 23 June 2012, vol.58, pp.1064-1076 identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 58
  • Doi Number: 10.1016/j.sbspro.2012.09.1087
  • City: Barcelona
  • Country: Spain
  • Page Numbers: pp.1064-1076

Abstract

In this study it is aimed to identify the differences of Turkish and Spanish Tourism Industries by using the Diamond Model of M. Porter to explain the indicators of different performance of two countries, in the competition of world tourism market. To get answers for the research question, a questionnaire was conducted under the guidance of diamond model and the conclusions of academicians. The questionnaire has two types of questions; 3 scale Likert method (to evaluate the situation of parameter) and open ended questions to get the reasons of the answers for each parameter.