The Differences Between the Attitudes of Male and Female Entrepreneurs in Forming Consumer Based Brand Equity

BİLGİLİ B., CANDAN F. B., ÖZKUL E., GÜVEN T.

International Journal of Global Business, vol.9, pp.1-19, 2016 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 9
• Publication Date: 2016
• Journal Name: International Journal of Global Business
• Page Numbers: pp.1-19
• Kocaeli University Affiliated: Yes