The Differences Between the Attitudes of Male and Female Entrepreneurs in Forming Consumer Based Brand Equity


BİLGİLİ B. , CANDAN F. B. , ÖZKUL E. , GÜVEN T.

International Journal of Global Business, vol.9, pp.1-19, 2016 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 9
  • Publication Date: 2016
  • Title of Journal : International Journal of Global Business
  • Page Numbers: pp.1-19