THE ROLE OF SHOP ATMOSPHERE IN CREATING CUSTOMER LOYALTY AND AN APPLICATION IN THE TECHNOLOGY RETAILER INDUSTRY

Ayçın E., Gülmira N., Özdemir A., Gökkuş E.

3. Uluslararası Girişimcilik Kongresi, Bishkek, Kyrgyzstan, 17 - 19 May 2011, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: Bishkek
• Country: Kyrgyzstan
• Kocaeli University Affiliated: No