The Differences Of Consumers Brand Equity Perception Levels In The Services r

Güllülü U., Bilgili B., Ünal S.

Marketing Review, vol.6, no.3, pp.423-447, 2009 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 6 Issue: 3
  • Publication Date: 2009
  • Doi Number: 10.29931/mr.200909.0004
  • Journal Name: Marketing Review
  • Page Numbers: pp.423-447
  • Kocaeli University Affiliated: No