This paper presents a new design SRG (Switched Reluctance Generator) that has untraditional pole construction and small coupling due to its magnetic characteristic. Firstly, the dynamic model of the SRG is derived as a magnetic circuit. One of the most important aspects of study for simulating and modelling, is the measurement of the motor parameters and characteristics. An experimental measurement tecnique done on the actual machine is performed to obtain torque and flux characteristic or the machine. The SRG is installed as a load unit on a exercise bike. The simulation of the SRG is implemented based on Matlab/Simulink. The results of the simulation of the SRG operation for different conditions are presented.