Ürünlerin Sembolik Özelliklerinin Tüketicilerin Marka Tercihlerine Etkisi

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Azizağaoğlu A., Altunışık R.

15. Ulusal Pazarlama Kongresi, İzmir, Turkey, 26 - 29 October 2010, vol.1, pp.621-635, (Full Text)

• Publication Type: Conference Paper / Full Text
• Volume: 1
• City: İzmir
• Country: Turkey
• Page Numbers: pp.621-635
• Kocaeli University Affiliated: Yes