MARKA BEĞENİLİRLİĞİNİN MARKA TERCİHİ ÜZERİNE ETKİSİ: CEP TELEFONU SEKTÖRÜNDE BİR ARAŞTIRMA

CESUR Z., ALNIAÇIK Ü.

International Journal of Social Humanities Sciences Research (JSHSR), vol.6, no.44, pp.3484-3494, 2019 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 6 Issue: 44
• Publication Date: 2019
• Doi Number: 10.26450/jshsr.1565
• Journal Name: International Journal of Social Humanities Sciences Research (JSHSR)
• Page Numbers: pp.3484-3494
• Kocaeli University Affiliated: Yes